Celebrities are a prime example of how social networks can be used to reach large numbers of followers.
Celebrities are typically at the top of the lists of those who achieve the best engagement or follower volume results. As a result, they are the ones who dominate the rankings and are frequently viewed with envious eyes by companies aspiring to reach those levels of fans and followers. Even if they have been at the center of various social problems, their motions are typically scrutinized to the millimeter as a reference for interacting with an audience via social networks.
According to a MarketWatch analysis, celebrities can help large corporations determine what works and does not work in social networks and what should and should not be done in them.
The reality is that companies cannot imitate everything that celebrities do since the risk tolerance of stars is far more significant than that of companies. Yet, individuals can gain some helpful knowledge about the social media environment.
Every platform has its design.
In contrast to what typically occurs in corporate communication, where businesses are required to build a message and adhere to it across all channels, always honoring the same statement, in social networks, you must play with a variation. One social media site is not identical to another, and messaging must be changed accordingly. What consumers anticipate discovering on Twitter has nothing to do with what they expect to find on Pinterest.
To illustrate this analysis, Rihanna is used as an example. She has multiple identities on social networks and tells various tales. She uses luxury brands and exclusive events to reveal her glamorous side on Instagram. On Snapchat, however, she is the Rihanna of the group, as they explain, with videos of her killing bugs in hotel rooms. What does this indicate? She understands the market on each network and what she must say to maintain their attention.
The purpose of social networks is to exist, not to blur.
One expert argues that you cannot avoid social networks and expect a close, trustworthy relationship. What have superstars done to amass large fan bases and generate buzz? Their regular updates on social media create the impression that their fans are receiving a steady stream of information. Kim Kardashian updated her Instagram profile with more than two daily photographs on average.
It can be difficult for businesses to update frequently because they only have so many exciting things to say. But, they cannot allow themselves to become overshadowed on social media.
Develop links with your fans.
Social media is unlike traditional corporate marketing, in which brands broadcast their ideas to the globe and recipients receive them. Today, brands must not only speak but also listen. Companies must engage in dialogues and pay attention to what their followers are doing to form relationships with them that go beyond the traditional brand-consumer relationship.
Celebrities are participating. Taylor Swift is one of them, reacting to her followers and communicating with them to the extent that her admirers have already launched an Instagram account to collect these conversations. The Ritz-Carlton hotel chain has an Instagram account where it uploads photographs shot by its guests.
Telling true tales
Social media helps tell tales and helps brands tell the adventures they wish to convey. Celebrities engage in this practice, which aids them in maintaining their brand image and resolving crises. When confronted with rumors or criticism, they must reaffirm their narrative and keep their messaging to minimize the negative impact.
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